Knights BMW has installed the largest digital display solution at a UK car dealership at its landmark dealership in Stoke-on-Trent in Staffordshire. 

Touchscreen Europe erected a 6 metre x 4 metre 10mm electronic billboard at its showroom on Bede Road in Radial Park. 

It will be used to promote all of the BMW and MINI dealers latest offers, promotions and model launches.

TSE’s director Andrew Turner says: “This high-impact billboard will be impossible to miss, enabling Knights to communicate directly with thousands of potential new customers every day.

“Not only does it look impressive, but its digital capability is world class and makes it possible for the group to change adverts every 10 seconds and schedule campaigns to start any time of the day or week.”

TSE’s full-colour LED screens can display graphics and videos and – unlike traditional posters or banners – users can run as many different ads as they wish and change them whenever they want. This makes them a much more dynamic, responsive and cost-effective option.