Perrys Huddersfield

The dealership noted an increase in footfall as soon as the big screen was switched on.

Ben Greaves, from the marketing team at Perry’s Huddersfield, says: “We added one of Touch Screen Europe’s L.E.D. screens as we’d heard from one of our sister dealerships that it was having an effect on sales.  When dealing with Andy and his team, we were dealt with quickly and professionally, and we were provided with all the details that we required.  On delivery, we were advised on the best location for the screen, and we were provided with training.  The screen was extremely simple to use, and you could change the angle & height of the screen within a minute.  We were a little sceptical at first as to whether the screen would have any impact on sales, however we noticed results almost straight away. We found that as well as improving footfall into our showrooms, the screen was also promoting the Perrys brand for every vehicle that passed by.  We were also able to update the images shown on the screen, which were uploaded swiftly by the Touch Screen Europe team.  In summary, this marketing tool has provided a benefit to our business, and I would highly recommend using this company to others.  We look forward to using their services again.”

Knights BMW invests in bright digital future

Knights BMW has installed the largest digital display solution at a UK car dealership at its landmark dealership in Stoke-on-Trent in Staffordshire. 

Touchscreen Europe erected a 6 metre x 4 metre 10mm electronic billboard at its showroom on Bede Road in Radial Park. 

It will be used to promote all of the BMW and MINI dealers latest offers, promotions and model launches.

TSE’s director Andrew Turner says: “This high-impact billboard will be impossible to miss, enabling Knights to communicate directly with thousands of potential new customers every day.

“Not only does it look impressive, but its digital capability is world class and makes it possible for the group to change adverts every 10 seconds and schedule campaigns to start any time of the day or week.”

TSE’s full-colour LED screens can display graphics and videos and – unlike traditional posters or banners – users can run as many different ads as they wish and change them whenever they want. This makes them a much more dynamic, responsive and cost-effective option.