Leicester’s leading BMW dealership has installed a new LED Screen Billboard at its state of the art showroom on Meridian Business Park in Braunstone.

Sytner BMW Leicester has invested in the latest digital technology by installing a 3 x 2 metre full colour LED display which will be used to showcase all of the authorised BMW and MINI dealership’s latest offers, promotions and model launches.

It is the first car dealership in the Leicestershire-based Sytner Group to invest in outdoor digital signage. 

Dealer Principal Andy Crossan says: “The outdoor digital billboard is a relatively new concept for car dealerships in the UK. As a landmark dealership it’s important that we are at the forefront of new design and marketing concepts.

 “The new display has replaced a static banner and is already making a big impact by giving us the opportunity to upload new artwork whenever we want and run short term, high-impact marketing campaigns.”

The 10 mm SMD screen was installed by Touchscreen Europe who specialise in supplying mobile and permanent LED digital solutions to car showrooms.

TSE’s director Andrew Turner says: “The new digital billboard will enable BMW Leicester to communicate directly with thousands of potential new customers every day, even when the dealership is closed. It also means they can change their advertising messages at any time of the night and day and run as many different campaigns as they want. 

“The switch to digital is gathering pace as more and more dealerships compare its many advantages to the ongoing costs of print.”