Ewen Morrison, property manager for Knights Group, says: “The impact of the screen has been impressive. Our Stoke showroom is in a strategic location off the A500 so the billboard is clearly visible to a high volume of traffic night and day.
“By converting our messages to digital we can upload several adverts to support our tactical campaigns for sales and service and we can change the content whenever we want.
“It’s a very powerful, flexible and dynamic mechanism to get the message out quickly.
Read more: http://www.thisisstaffordshire.co.uk/Knights-light-A500/story-18745357-detail/story.html#ixzz2SmaRM7WX Follow us: @thisisstaffs on Twitter | thisisstaffordshire on Facebook