Touchscreen Europe has installed a double-sided digital billboard at the new Richmond Hyundai dealership in Southampton.
The two 3m x 2.5m screens are located on the dealership forecourt where they can be seen by all passing traffic.
TSE director Andy Turner says: “The new digital billboards are already making a big impact. It enables Richmond Motor Group’s marketing team to upload content remotely in an instant and communicate with local customers in a very precise and targeted way.”
A Neilson consumer study found that more than 75 per cent of car buyers agree that digital signage is an easy way to promote and sell products and more than 65 per cent agree it would influence their decision to buy advertised products in the future.
For a free site survey contact Touchscreen Europe on 01253 530520.