Richmond Hyundai makes a big impact with new digital billboards

Touchscreen Europe has installed a double-sided digital billboard at the new Richmond Hyundai dealership in Southampton.
The two 3m x 2.5m screens are located on the dealership forecourt where they can be seen by all passing traffic.
TSE director Andy Turner says: “The new digital billboards are already making a big impact. It enables Richmond Motor Group’s marketing team to upload content remotely in an instant and communicate with local customers in a very precise and targeted way.”
A Neilson consumer study found that more than 75 per cent of car buyers agree that digital signage is an easy way to promote and sell products and more than 65 per cent agree it would influence their decision to buy advertised products in the future.
For a free site survey contact Touchscreen Europe on 01253 530520.

Sytner Harold Wood goes for the double with new digital signage

Touchscreen Europe has installed a new outdoor double-sided digital display at Sytner Group’s BMW and MINI showroom on Colchester Road in Harold Wood, Essex.

The two 3m x 2m full-colour LED screens will showcase all of the dealership’s latest offers, launches and sales events to passing traffic.

TSE director Andy Turner says: “These P6.9mm SMD screens are the highest quality digital displays installed at a UK dealership and they are already making a big impact.

“Digital billboards give car showrooms a competitive edge when marketing their very latest sales campaigns and events. Content can be changed 24/7 at the touch of a button – with no need for time-consuming and expensive print advertising.”

TSE can design a bespoke digital screen solution for each individual site. For further information please contact our team on 01253 530520.

TSE launches new digital customer experience messaging

Touchscreen Europe has launched a new product designed to deliver personalised customer and handover messages to each client who walks into the car showroom. 

The simple-to-use content management system enables dealerships to run full branded video content on their existing screens as well as uploading personal handover and client welcome messages.  

All content is uploaded remotely via a tablet or PC and the system operates via the dealerships Wi-Fi. 

For more information please contact one of our friendly team on 01253 530520.

Listers VW runs six-site campaign for Q3

Touchscreen Europe has supplied Listers VW with six of its mobile digital displays to run a multi-site campaign designed to boost Q3 sales. 

The screens were installed in August 2016 for a 10-week campaign at Listers VW in Coventry, Leamington Spa, Stratford, Nuneaton, Worcester and Evesham. 

The Midlands-based motor group used the screens to promote all of its latest new model promotions, Motability events and aftersales offers. 

TSE manages all screen content remotely so dealerships can run as many adverts as they wish and change them as many times as they want during their campaigns for free making them very effective for special sales events and limited availability offers.

 

Vertu Motors Promotes 3 New Showrooms

Vertu Motors has acquired three new Mercedes Benz sites in Slough, Ascot and Reading and are using Touchscreen Europe’s dealership forecourt screens to promote their rebrand, latest sales offers and recruitment of sales executives.

Arnold Clark Salford & Stretford sites

I would be delighted to recommend Touchscreen Europe Ltd. The digital displays have allowed me to showcase a vast number of both sales and aftersales offers, deals and incentives to a high volume of passing traffic. 

The fact that you’ve been able to amend any of the slides remotely at the drop of a hat has proved a valuable bonus. 

It has always brought about an increase in showroom visitors and generally paid for itself in the first couple of days! I will continue to utilise the screens throughout the year and would highly recommend to other dealers should they want to increase showroom enquiries.

 

Kind Regards

 

Martyn Whyte

General Manager

Arnold Clark Vauxhall / Fiat

 

Perrys Huddersfield

The dealership noted an increase in footfall as soon as the big screen was switched on.

Ben Greaves, from the marketing team at Perry’s Huddersfield, says: “We added one of Touch Screen Europe’s L.E.D. screens as we’d heard from one of our sister dealerships that it was having an effect on sales.  When dealing with Andy and his team, we were dealt with quickly and professionally, and we were provided with all the details that we required.  On delivery, we were advised on the best location for the screen, and we were provided with training.  The screen was extremely simple to use, and you could change the angle & height of the screen within a minute.  We were a little sceptical at first as to whether the screen would have any impact on sales, however we noticed results almost straight away. We found that as well as improving footfall into our showrooms, the screen was also promoting the Perrys brand for every vehicle that passed by.  We were also able to update the images shown on the screen, which were uploaded swiftly by the Touch Screen Europe team.  In summary, this marketing tool has provided a benefit to our business, and I would highly recommend using this company to others.  We look forward to using their services again.”

TSE Screen Boosts Footfall at Perry’s Huddersfield

Touchscreen Europe has just delivered another winning marketing campaign for Perry’s multi-brand site in Huddersfield. It supplied one of its mobile digital screens for a 12-week campaign at the busy dealership which enabled the dealer group to promote all of its latest models and offers to passing customers. The dealership noted an increase in footfall as soon as the big screen was switched on.

Ben Greaves, from the marketing team at Perry’s Huddersfield, says: “We added one of Touch Screen Europe’s L.E.D. screens as we’d heard from one of our sister dealerships that it was having an effect on sales.  When dealing with Andy and his team, we were dealt with quickly and professionally, and we were provided with all the details that we required.  On delivery, we were advised on the best location for the screen, and we were provided with training.  The screen was extremely simple to use, and you could change the angle & height of the screen within a minute.  We were a little sceptical at first as to whether the screen would have any impact on sales, however we noticed results almost straight away. We found that as well as improving footfall into our showrooms, the screen was also promoting the Perrys brand for every vehicle that passed by.  We were also able to update the images shown on the screen, which were uploaded swiftly by the Touch Screen Europe team.  In summary, this marketing tool has provided a benefit to our business, and I would highly recommend using this company to others.  We look forward to using their services again.”

 

Sytner Leicester BMW Unveils New LED Billboard

Leicester’s leading BMW dealership has installed a new LED Screen Billboard at its state of the art showroom on Meridian Business Park in Braunstone.

Sytner BMW Leicester has invested in the latest digital technology by installing a 3 x 2 metre full colour LED display which will be used to showcase all of the authorised BMW and MINI dealership’s latest offers, promotions and model launches.

It is the first car dealership in the Leicestershire-based Sytner Group to invest in outdoor digital signage. 

Dealer Principal Andy Crossan says: “The outdoor digital billboard is a relatively new concept for car dealerships in the UK. As a landmark dealership it’s important that we are at the forefront of new design and marketing concepts.

 “The new display has replaced a static banner and is already making a big impact by giving us the opportunity to upload new artwork whenever we want and run short term, high-impact marketing campaigns.”

The 10 mm SMD screen was installed by Touchscreen Europe who specialise in supplying mobile and permanent LED digital solutions to car showrooms.

TSE’s director Andrew Turner says: “The new digital billboard will enable BMW Leicester to communicate directly with thousands of potential new customers every day, even when the dealership is closed. It also means they can change their advertising messages at any time of the night and day and run as many different campaigns as they want. 

“The switch to digital is gathering pace as more and more dealerships compare its many advantages to the ongoing costs of print.”

Lookers Group PLC springs into the New Year with digital campaign

Motor group Lookers has launched a New Year digital campaign at five of its dealerships in the North. 

The leading car dealership group is using TSE’s mobile screens at a five of its key Vauxhall sites. 

It is using the screens to promote a selection of new car sales offers and its servicing and MOT aftersales offer. 

TSE’s digital billboards enable the group to communicate directly with thousands of potential new customers each day.